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Every Standard Ad Format Is Automatically Improved by Unique Technology
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- Omnichannel
- Fully researched
Optimizations
Every ad has it’s potential to reach the right person
- Machine learning
- Automated optimizations
- Audience targeting
Results
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Inventory Curation in Light of Advertiser Performance Objectives and Requirements
- Audience
- Setting
- Performance goals
- Exposure
Ad Improvements
Every Standard Ad Format Is Automatically Improved by Unique Technology
- Automations
- Omnichannel
- Fully researched
Optimizations
Every ad has it’s potential to reach the right person
- Machine learning
- Automated optimizations
- Audience targeting
Results
Bringing together
Inventory Curation in Light of Advertiser Performance Objectives and Requirements
- Audience
- Setting
- Performance goals
- Exposure
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Latest News
The year 2022 brought tons of change and new advancements to the ad tech industry. Sustainability garnered lots of attention, retail media picked up speed, and a boom of growth occurred in CTV. Looking ahead to 2023, we recently sat down with Sharethrough leaders and asked them what they thought the upcoming ad tech Industry trends and predictions for 2023 would be… answers included everything from CTV, sustainability, data & privacy, people and culture, and more! Keep reading to learn more…
In 2021 we asked Sharethrough leaders they thought would be the biggest ad tech trends for 2022. Leader predictions included: CTV taking off, addressability remaining more important than ever, and the metaverse. It was estimated that CTV would see some major growth, and that prediction held true! When it comes to the metaverse, we’ve seen it make some waves, but largely miss the mark on the level of growth and interest that many predicted before. You can check out 2022’s predictions here.
1. Forecasting Major CTV Growth In 2023
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
2. Sustainability and Green Media Products Take Center Stage
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
- hellafast
The year 2022 brought tons of change and new advancements to the ad tech industry. Sustainability garnered lots of attention, retail media picked up speed, and a boom of growth occurred in CTV. Looking ahead to 2023, we recently sat down with Sharethrough leaders and asked them what they thought the upcoming ad tech Industry trends and predictions for 2023 would be… answers included everything from CTV, sustainability, data & privacy, people and culture, and more! Keep reading to learn more…
In 2021 we asked Sharethrough leaders they thought would be the biggest ad tech trends for 2022. Leader predictions included: CTV taking off, addressability remaining more important than ever, and the metaverse. It was estimated that CTV would see some major growth, and that prediction held true! When it comes to the metaverse, we’ve seen it make some waves, but largely miss the mark on the level of growth and interest that many predicted before. You can check out 2022’s predictions here.
1. Forecasting Major CTV Growth In 2023
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
2. Sustainability and Green Media Products Take Center Stage
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
- hellafast
The year 2022 brought tons of change and new advancements to the ad tech industry. Sustainability garnered lots of attention, retail media picked up speed, and a boom of growth occurred in CTV. Looking ahead to 2023, we recently sat down with Sharethrough leaders and asked them what they thought the upcoming ad tech Industry trends and predictions for 2023 would be… answers included everything from CTV, sustainability, data & privacy, people and culture, and more! Keep reading to learn more…
In 2021 we asked Sharethrough leaders they thought would be the biggest ad tech trends for 2022. Leader predictions included: CTV taking off, addressability remaining more important than ever, and the metaverse. It was estimated that CTV would see some major growth, and that prediction held true! When it comes to the metaverse, we’ve seen it make some waves, but largely miss the mark on the level of growth and interest that many predicted before. You can check out 2022’s predictions here.
1. Forecasting Major CTV Growth In 2023
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
2. Sustainability and Green Media Products Take Center Stage
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
- hellafast
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Latest Blog Posts
The year 2022 brought tons of change and new advancements to the ad tech industry. Sustainability garnered lots of attention, retail media picked up speed, and a boom of growth occurred in CTV. Looking ahead to 2023, we recently sat down with Sharethrough leaders and asked them what they thought the upcoming ad tech Industry trends and predictions for 2023 would be… answers included everything from CTV, sustainability, data & privacy, people and culture, and more! Keep reading to learn more…
In 2021 we asked Sharethrough leaders they thought would be the biggest ad tech trends for 2022. Leader predictions included: CTV taking off, addressability remaining more important than ever, and the metaverse. It was estimated that CTV would see some major growth, and that prediction held true! When it comes to the metaverse, we’ve seen it make some waves, but largely miss the mark on the level of growth and interest that many predicted before. You can check out 2022’s predictions here.
1. Forecasting Major CTV Growth In 2023
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
2. Sustainability and Green Media Products Take Center Stage
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
- hellafast
The year 2022 brought tons of change and new advancements to the ad tech industry. Sustainability garnered lots of attention, retail media picked up speed, and a boom of growth occurred in CTV. Looking ahead to 2023, we recently sat down with Sharethrough leaders and asked them what they thought the upcoming ad tech Industry trends and predictions for 2023 would be… answers included everything from CTV, sustainability, data & privacy, people and culture, and more! Keep reading to learn more…
In 2021 we asked Sharethrough leaders they thought would be the biggest ad tech trends for 2022. Leader predictions included: CTV taking off, addressability remaining more important than ever, and the metaverse. It was estimated that CTV would see some major growth, and that prediction held true! When it comes to the metaverse, we’ve seen it make some waves, but largely miss the mark on the level of growth and interest that many predicted before. You can check out 2022’s predictions here.
1. Forecasting Major CTV Growth In 2023
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
2. Sustainability and Green Media Products Take Center Stage
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
- hellafast
The year 2022 brought tons of change and new advancements to the ad tech industry. Sustainability garnered lots of attention, retail media picked up speed, and a boom of growth occurred in CTV. Looking ahead to 2023, we recently sat down with Sharethrough leaders and asked them what they thought the upcoming ad tech Industry trends and predictions for 2023 would be… answers included everything from CTV, sustainability, data & privacy, people and culture, and more! Keep reading to learn more…
In 2021 we asked Sharethrough leaders they thought would be the biggest ad tech trends for 2022. Leader predictions included: CTV taking off, addressability remaining more important than ever, and the metaverse. It was estimated that CTV would see some major growth, and that prediction held true! When it comes to the metaverse, we’ve seen it make some waves, but largely miss the mark on the level of growth and interest that many predicted before. You can check out 2022’s predictions here.
1. Forecasting Major CTV Growth In 2023
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
2. Sustainability and Green Media Products Take Center Stage
CTV has been a major talking point over the past few years, and for good reason as we’ve seen CTV advertisers grow their budgets year after year after year. CTV spend is expected to grow by 14.4% in 2023, and while this may not be as steep of an incline as years before, it will surely continue in its upward trajectory. Check out what our leaders had to say about CTV in 2023:
“Obviously there’s been a lot of growth and interest in CTV over the past couple of years, highlighted by Netflix’s recent launch of ad supported media products. I think what we’ll see next year in CTV is more innovation in the actual ad formats moving away from what we’ve relied on for decades with 15 and 30 second video ads, and moving towards more creative ad formats that are more engaging for consumers.”
“We’re going to see a lot of CTV innovation in 2023. Specifically, I expect a few things to happen. For one, I expect more non-currently ad supported products to incorporate ads like Netflix has recently done. I think most importantly though, I expect to see more ad unit innovation. When we initially started building CTV. Most platforms were relying on traditional 15 and 30 second video spots, and I just don’t think those are working as well. And they’re not taking advantage of the medium of CTV that allows more interesting ad formats. We’ve seen some innovation from platforms like Hulu and Sharethrough on things like paused screen ads, channel guide ads, overlays, bringing organic content into the ad experience. I think, more and more, CTV platforms will begin to realize that there’s an opportunity to create more engagement with consumers and a more meaningful ad experience that’s less interruptive. So we’ll see both more ad availability and more diverse types of ad units available in CTV,” said Curt Larson, CPO at Sharethrough.
“The highest adoption and acceleration in 2023 will be CTV. For us, for example, a year ago, video and CTV represented 5%, less than 5% of our revenue. In 2022, we’ll finish the year at 30% plus of our revenue allocated to video and CTV. And I think this trend will just continue to accelerate because advertisers want to reach their audiences on streaming platforms,” said JF Cote, CEO at Sharethrough.
“CTV brands will really start looking at their linear TV approach, as well as how to buy CTV programmatically through the different platforms. Adding CTV to the mix will maximize their advertising dollars and ensure that they are reaching consumers on any streaming device while also tapping into the efficiency play by buying programmatically,” said Laura Bromwich, SVP Sales, North America at Sharethrough.
- hellafast